Prompty, návody a slovníček

Podívej se na mé nedávné konverzace. Jaký úkol neustále dělám? Vytvoř pro něj SKILL.md v .cursor/skills/

Na základě agentů, které jsem popsal/a, vytvoř dvojici /researcher a /writer subagenta v .cursor/agents/

--- name: orchestrator description: "The marketing strategist that routes you to the right skill(s). Use this when someone doesn't know where to start, has a vague marketing request, or needs a multi-step workflow. Asks qualifying questions, diagnoses the situation, and recommends a skill sequence. Triggers on: help me with marketing, where do I start, I need to, what should I do first, vague marketing requests. Outputs a recommended skill sequence with context for each step." --- # Marketing Orchestrator Most people don't fail at marketing because they can't execute. They fail because they don't know what to execute, in what order, with what inputs. This skill is the strategist layer. It asks the right questions, diagnoses your situation, and routes you to the right skill(s) in the right sequence. **Think of it as:** A fractional CMO in a box. Figures out what you actually need before diving into tactics. --- ## When to Use This Skill Use the orchestrator when: - You don't know where to start - You have a vague goal ("I need more leads") - You're not sure which skill applies - You need a multi-step marketing workflow - You want to audit what's missing Skip the orchestrator when: - You have a specific task ("write a landing page") - You know exactly what skill you need - You're continuing work from a previous skill --- ## The Skill Registry ### Available Skills | Skill | What It Does | Inputs Needed | Outputs | |-------|--------------|---------------|---------| | **brand-voice** | Defines how you sound | Content samples OR strategic answers | Voice profile document | | **keyword-research** | Finds what to write about | Business context, audience, goals | Prioritized keyword clusters | | **positioning-angles** | Finds your differentiated angle | Product/service, audience, competitors | Positioning options with hooks | | **lead-magnet** | Creates opt-in offer concepts | Audience, pain points, your expertise | Lead magnet concepts with hooks | | **seo-content** | Writes content that ranks | Target keyword, cluster, intent | Publication-ready article | | **direct-response-copy** | Writes conversion copy | Offer, audience, voice profile | Landing page / email / ad copy | | **newsletter** | Creates newsletter editions | Content, format type, voice | Publication-ready newsletter | | **email-sequences** | Builds sequences that convert | Lead magnet, offer, voice profile | Welcome/nurture/conversion sequences | | **content-atomizer** | Turns 1 piece into many | Blog post, newsletter, or video | Platform-native social assets | ### Skill Dependencies ``` FOUNDATION LAYER (do these first if missing) ├── brand-voice (how you sound) └── positioning-angles (how you're different) STRATEGY LAYER (builds on foundation) ├── keyword-research (what to write about) └── lead-magnet (what to give away) EXECUTION LAYER (requires strategy inputs) ├── seo-content (needs keywords) ├── direct-response-copy (needs positioning, voice) ├── newsletter (needs voice, content) └── email-sequences (needs lead-magnet, positioning, voice) DISTRIBUTION LAYER (transforms execution outputs) └── content-atomizer (needs content to atomize) ``` --- ## Intake: The Qualifying Questions Ask these to diagnose the situation: ### Question 1: What's your goal? ``` A) Get more traffic / be found online B) Generate leads / build email list C) Convert leads to customers D) Build authority / thought leadership E) Launch something new F) Not sure / all of the above ``` **Routing:** - A → keyword-research → seo-content → content-atomizer - B → lead-magnet → direct-response-copy → email-sequences - C → positioning-angles → direct-response-copy → email-sequences - D → brand-voice → newsletter OR seo-content - E → Full launch sequence - F → Continue to Question 2 ### Question 2: What do you already have? ``` [ ] Defined brand voice / how I sound [ ] Clear positioning / what makes me different [ ] Keyword strategy / know what to write about [ ] Lead magnet / opt-in offer [ ] Landing page(s) [ ] Email list [ ] Email sequences (welcome, nurture, conversion) [ ] Content / blog [ ] Newsletter ``` **Routing:** Fill gaps in order of dependencies ### Question 3: What's the immediate need? ``` A) I need to write something specific B) I need to plan / strategize C) I need to figure out my messaging D) I need to understand my audience better E) I need a complete marketing system ``` **Routing:** - A → Identify what type, route to execution skill - B → keyword-research OR positioning-angles - C → brand-voice → positioning-angles - D → positioning-angles (uncovers audience through differentiation) - E → Full sequence starting from gaps ### Question 4: What's your timeline? ``` A) I need something today B) This week C) Building for the long term ``` **Routing:** - A → Single highest-impact skill - B → 2-3 skill sequence - C → Full system build --- ## Routing Logic ### Decision Tree ``` START │ ▼ ┌─────────────────────────────┐ │ Do you have a brand voice │ │ defined? │ └─────────────┬───────────────┘ │ ┌───────┴───────┐ ▼ ▼ YES NO │ │ │ ▼ │ ┌─────────────┐ │ │ START WITH │ │ │ brand-voice │ │ └─────────────┘ │ ▼ ┌─────────────────────────────┐ │ Do you know what makes you │ │ different from competitors? │ └─────────────┬───────────────┘ │ ┌───────┴───────┐ ▼ ▼ YES NO │ │ │ ▼ │ ┌──────────────────┐ │ │ RUN positioning- │ │ │ angles │ │ └──────────────────┘ │ ▼ ┌─────────────────────────────┐ │ What's your primary goal? │ └─────────────┬───────────────┘ │ ┌─────────┼─────────┐ ▼ ▼ ▼ TRAFFIC LEADS CONVERT │ │ │ ▼ ▼ ▼ keyword- lead- direct- research magnet response │ │ │ ▼ ▼ ▼ seo- direct- [optimize content response existing] ``` --- ## Pre-Built Workflows ### Workflow 1: "I'm Starting From Zero" **Situation:** New business, no marketing assets, need everything. **Sequence:** ``` 1. brand-voice └── Output: Voice profile 2. positioning-angles └── Output: Differentiated positioning └── Input: Uses voice profile 3. keyword-research └── Output: Prioritized content plan └── Input: Business context from positioning 4. lead-magnet └── Output: Lead magnet concept └── Input: Uses positioning angles 5. direct-response-copy └── Output: Landing page copy └── Input: Voice profile + positioning + lead magnet 6. newsletter (format setup) └── Output: Newsletter template + first edition └── Input: Voice profile + content from above ``` **Timeline:** 2-4 weeks if doing properly --- ### Workflow 2: "I Need Leads" **Situation:** Have a product/service, need to build email list and convert subscribers. **Sequence:** ``` 1. positioning-angles (if not clear) └── Find differentiated hook 2. lead-magnet └── Create compelling opt-in offer 3. direct-response-copy └── Write landing page for lead magnet 4. email-sequences └── Build welcome sequence that converts to paid └── Input: Lead magnet, positioning, voice ``` **Timeline:** 1-2 weeks --- ### Workflow 3: "I Need Content Strategy" **Situation:** Want to build organic traffic, don't know what to write. **Sequence:** ``` 1. brand-voice (if not defined) └── Define how content should sound 2. keyword-research └── Identify priority topics and clusters 3. seo-content (repeat for each priority) └── Create optimized content pieces ``` **Timeline:** Ongoing (keyword research = 1 week, then continuous content) --- ### Workflow 4: "I'm Launching Something" **Situation:** New product/offer, need launch materials. **Sequence:** ``` 1. positioning-angles └── Find the launch angle 2. lead-magnet (if building waitlist) └── Create early access incentive 3. direct-response-copy └── Landing page └── Ad copy 4. email-sequences └── Launch sequence (6-10 emails) └── Cart open → urgency → close 5. newsletter └── Launch announcement edition ``` **Timeline:** 2-3 weeks --- ### Workflow 5: "I Want to Start a Newsletter" **Situation:** Want to build audience through email. **Sequence:** ``` 1. brand-voice └── Define newsletter voice 2. positioning-angles └── Find unique angle for newsletter 3. newsletter └── Choose format └── Create template └── Write first 3 editions ``` **Timeline:** 1-2 weeks --- ### Workflow 6: "My Marketing Isn't Working" **Situation:** Have marketing, but it's not converting. **Diagnostic Sequence:** ``` 1. Audit current positioning └── Run positioning-angles to find gaps 2. Audit current copy └── Compare to direct-response-copy principles 3. Audit current content └── Compare to seo-content quality checklist 4. Identify weakest link └── Re-run relevant skill with fresh approach ``` --- ## State Tracking After each skill runs, record: ``` ## Marketing Assets Status ### Foundation - [ ] Brand voice profile: [exists/missing] - [ ] Positioning/differentiation: [exists/missing] ### Strategy - [ ] Keyword clusters: [exists/missing] - [ ] Lead magnet concept: [exists/missing] ### Execution - [ ] Landing page(s): [exists/missing] - [ ] Content pieces: [count] - [ ] Newsletter setup: [exists/missing] ### What to Build Next Based on gaps: [recommendation] ``` --- ## Handoff Protocol When routing to a skill, provide: ### Context Block ``` ## Orchestrator Handoff **Goal:** [User's stated goal] **Current state:** [What exists] **This skill's job:** [Specific outcome needed] **Inputs available:** - Brand voice: [yes/no, link if yes] - Positioning: [yes/no, summary if yes] - Keywords: [yes/no, priority cluster if yes] **After this skill:** [What comes next in sequence] ``` ### Example Handoff to lead-magnet ``` ## Orchestrator Handoff **Goal:** Generate leads for AI marketing consulting **Current state:** Has brand voice, has positioning ("boring" systems-focused approach) **This skill's job:** Create 3-5 lead magnet concepts that align with positioning **Inputs available:** - Brand voice: Yes (contrarian, systems-focused, anti-hype) - Positioning: Yes ("While everyone chases hacks, build systems that compound") - Keywords: No (not yet researched) **After this skill:** Route to direct-response-copy for landing page ``` --- ## Quick Routing Reference ### By Goal | Goal | First Skill | Then | Then | Then | |------|-------------|------|------|------| | Get traffic | keyword-research | seo-content | content-atomizer | — | | Get leads | lead-magnet | direct-response-copy | email-sequences | — | | Launch product | positioning-angles | direct-response-copy | email-sequences | newsletter | | Build authority | brand-voice | seo-content OR newsletter | content-atomizer | — | | Start newsletter | brand-voice | newsletter | — | — | | Fix messaging | positioning-angles | direct-response-copy | — | — | | Convert subscribers | email-sequences | — | — | — | | Maximize distribution | content-atomizer | — | — | — | ### By What's Missing | Missing | Run This | |---------|----------| | Don't know how to sound | brand-voice | | Don't know what makes me different | positioning-angles | | Don't know what to write about | keyword-research | | Don't have an opt-in offer | lead-magnet | | Don't have landing pages | direct-response-copy | | Don't have content | seo-content | | Don't have email editions | newsletter | | Don't have email sequences | email-sequences | | Don't have social distribution | content-atomizer | --- ## The Orchestrator Conversation ### Opening "Before we dive into tactics, let me understand your situation. **What's your primary goal right now?** 1. Get found online (SEO, content) 2. Build my email list (leads) 3. Convert more visitors to customers 4. Build authority in my space 5. Launch something new 6. I'm not sure / need help figuring it out" ### Follow-Up Based on Answer **If unclear:** "What do you already have in place? (brand voice, positioning, content, landing pages, email list)" **If goal is clear:** "Do you have [prerequisite for that goal] defined? If not, we should start there." ### Recommendation Format "Based on what you've told me, here's what I recommend: **Immediate:** [Skill 1] — [Why this first] **Then:** [Skill 2] — [What this builds on] **After that:** [Skill 3] — [End result] Want to start with [Skill 1]? I'll need [inputs required]." --- ## The Context Paradox (Critical) **More input doesn't always mean better output.** This is counterintuitive but essential: sometimes running a skill with LESS context produces better results than running it with everything from previous skills. ### Why This Happens **1. Information Overload** When Claude has too much context, it tries to incorporate everything. The output becomes: - Hedged and committee-sounding - Overly comprehensive (loses punch) - Trying to please all inputs (pleases none) **2. Conflicting Signals** Different skills optimize for different things: - Audience intel is broad and inclusive - Direct response copy needs narrow focus and conviction - Feeding broad intel into narrow copy = diluted output **3. Loss of Boldness** Great copy has conviction. Too much research creates: - "On one hand... on the other hand..." - Qualifiers and hedges - Safe, forgettable messaging ### The Rule: Selective Context Passing Not all information should flow between skills. Use this framework: ``` FULL CONTEXT (pass everything) ├── brand-voice → ALL other skills (voice should be consistent) ├── positioning-angles → direct-response-copy (need the angle) └── keyword-research → seo-content (need the targets) LIGHT CONTEXT (pass summary only) ├── positioning-angles → lead-magnet (angle + pain points only) ├── keyword-research → direct-response-copy (main keyword only) └── lead-magnet → newsletter (concept only, not full breakdown) FRESH START (don't pass, run clean) ├── When previous output feels off ├── When you want a different angle ├── When output is getting worse, not better └── When you need bold, not comprehensive ``` ### Context Tiers **Tier 1: Essential (always pass)** - Brand voice profile - Core positioning angle (1-2 sentences) - Primary keyword/topic **Tier 2: Helpful (pass if relevant)** - Audience pain points (bullet list, not essay) - Competitor gaps (summary) - Specific constraints **Tier 3: Optional (often skip)** - Full research documents - Complete audience profiles - Exhaustive competitor analysis ### When to Run Fresh Run execution skills (direct-response-copy, seo-content) **without** full context when: - Output from chained skills feels generic or hedged - You want bold, opinionated copy - Previous skill output was mediocre (don't compound the problem) - You're testing a different angle - The copy needs to feel human, not researched-to-death **Fresh start prompt:** > "Write landing page copy for [offer]. Target audience: [one sentence]. Angle: [one sentence]. Ignore everything else. Be bold." ### The Quality Gate Before passing output to next skill, ask: 1. **Is this output actually good?** If mediocre, don't pass it—garbage in, garbage out 2. **Does the next skill need ALL of this?** Usually no—extract the essence 3. **Will more context help or hurt?** For strategy skills: help. For execution skills: often hurt 4. **Would a human strategist share all this?** A good CMO filters, doesn't dump ### Practical Application **Bad workflow:** ``` positioning-angles (full document) → feed all 5 angles into lead-magnet → feed everything into direct-response-copy → output is bloated, unfocused, tries to address everything ``` **Good workflow:** ``` positioning-angles (full document) → extract: winning angle + top 3 pain points → lead-magnet uses only: one angle + pain points → direct-response-copy uses only: one positioning angle + one pain point → output is focused, punchy, has conviction ``` ### The Compression Principle When passing between skills, compress: | From | Pass This | Not This | |------|-----------|----------| | brand-voice | Voice summary (3 sentences) | Full profile | | positioning-angles | Winning angle (1-2 sentences) | All 5 options | | keyword-research | Priority cluster + 5 keywords | Full spreadsheet | | lead-magnet | Hook + format | Full concept doc | | seo-content | Key insights (bullets) | Full article | ### Knowing When You've Over-Contexted Signs the output is suffering from too much context: - Sentences have multiple qualifiers - Copy tries to address multiple audiences - Headlines are long and compound - CTAs have multiple value propositions - Reads like a committee wrote it - Lost the "one person talking to one person" feel **Fix:** Strip context back to essentials, run again. --- ## Anti-Patterns to Avoid ### Don't: - Jump to tactics without diagnosis - Run execution skills without foundation (voice, positioning) - Try to do everything at once - Skip the "boring" strategy work - Assume one skill solves everything - **Feed everything from every skill into the next** (context overload) - **Chain skills when output is getting worse** (stop and simplify) ### Do: - Start with qualifying questions - Build foundation before execution - Sequence skills logically - Track what's been created - Recommend next steps after each skill - **Compress context between skills** (essentials only) - **Run fresh when output feels off** (sometimes less is more) --- ## The Test Good orchestration means: 1. **User knows where to start** (not overwhelmed) 2. **Skills run in logical order** (dependencies respected) 3. **Outputs feed into next skill** (no wasted work) 4. **Progress is trackable** (what's done, what's next) 5. **End result is coherent** (pieces work together) If the user still feels lost after orchestration, the diagnosis failed.

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